This week we are back to finding examples of what we consider to be exemplary design in the real world.
Out at Country Club Mall in Nanaimo we have a small jewellery store named Impeccable Jewellery. Here be a photograph of what they have on the wall outside of their shop.
I find this little bit of work to be very tasteful and a perfect fit for the business.
We have a delicate and subdued type used for the name of the business. "Jewellery" has been reduced to a secondary point in the heirarchy of information. Blantly advertising as a jewellery store might be a little garish and brash so I find that doing this adds to the more refined feel the business is trying to imply.
Secondly the abstracted form of the ring used in the logo suggests what you might find inside the store without being overbearing or trying to make a cliched statement showcasing the shiny objects to be found within.
Lastly the muted brown tones add to the calm and quiet motif put forward by the letterforms used.
All in all I think this is a wonderful piece. What do you think?
Really like this logo Chris, the simple use of black and white suggest the possibility of this being a high end jewellery!
ReplyDeleteVery nice (: I really like the size difference between the two words.
ReplyDeleteI guess I don't pay much attention to jewelry stores though, considering I'm always in Country Club, yet I haven't noticed this logo, heh...
I think it's a great sign, I actually really like how they used Helvetica to make it seem very elegant. Good find!
ReplyDelete