Purple haze

Hello again fellow bloggers and used to be or maybe university students.
This weeks design discovery was a neat little banner I found outside of Coles book store.
I was grabbed by the simplicity of it, nice clean non decorative typeface used and little information presented. The advertisement was direct and to the point. What I really enjoyed the most about this was the little embellishment in the bottom right corner. We have an image of a plum made from type buy the type is nearly unidentifiable. It pushes the use of type to purely decorative. I apologize for the shoddy image quality this week, I couldn't get my phone to cooperate with me at all :(

Now it's your turn to go ahead and tell me what you think.