Pants half off.

This week I found something a little different.  This was found at The Gap which isn't normally my kind of haunt, but it exposed me to something a little different to me.  This box was placed in a retail environment where normally you would see a small placard or sign holder describing the type of jeans displayed on the table.

I was attracted to this piece more for the bold contrast of the big, bold, type on the simple black backdrop of the display unit. The typography is powerful and basic used to communicate a basic message and it does it well. The designer of this piece upped the interest grabbing quotient of the piece by wrapping the text around the piece in a way that almost forced the shopper to walk around the table. In doing this the piece exposes the consumer to all the product in the table.

I found the execution really novel and the use of this object in a place where most other retailers would use a simple sign pretty innovative. Looking back I should have taken pictures of all the sides.