Tuesday, January 25, 2011
Wheel of colour
I was wandering around Woodgrove Shopping Center where I saw this window signage at Baby Gap.
This is a wonderful play on the colour wheels we are currently studying in our Colour Theory Class. The imagery uses a pile of childrens clothing arranged in a manner that both symbolizes the broad selection of clothing and variants in colour available in their store. The typography (which I accidentally cropped) is very friendly and inviting adding to the overall warmth of the advertisement without being too cartoony or juvenile. I just love the playfulness of the use of colour, and the innovation used in the setup of the image.
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Cute! I love how it ties into our colour theory class - colour wheels definitely do attract attention. I think its also interesting to note that the colours the typography is on are contrasting colours - red and green. Normally these colours would remind me of Christmas, but with the colour wheel behind and the slight fade in the middle of the colours - it doesn't strike me as Christmas anymore! Really effective.
ReplyDeleteLove it (: It certainly works very well for a kids clothing store.
ReplyDeleteBright and fun~
I really like the colours! They're fun, perfect for the advertisement. The type really works too because the neutral gray used and how bold it is. I also liked the transparency on the glass that blurs the background.
ReplyDeleteI saw this in the mall a week ago. Pretty creative of them to make a colour wheel out of clothes. Agree they work with our colour theory class as well lol
ReplyDeleteI love this. Where clothes meets art!
ReplyDelete