User Testing Feedback.

• Unfortunately I had employment commitments over the last few days and was unable to test my ideas out in the wild. So I took what I thought to be the next best approach. I set up an anonymous online survey and released it out to the internet via facebook to get feedback from people without knowing who they were. I encouraged tough critiques and due to the anonymous style of the survey, I feel that I was not biased as to how I handled the feedback. Needless to say it was eye opening and a bit refreshing to get my ideas off of my computer and out into the wild to see what others thought of my work.
• The following is a summation of the feedback I received:

• 1st poster concept:
  • layout of this one works best
  • placeholder text left in was not received well by viewers... lesson learned.  "trade practices" will and can confuse those who don't know our process.
  • Mind over MATER play on words completely overshot audience.
  • Student looks sufficiently stressed, Imagery is successful.
  • QR codes too big
  
  
  2nd Poster Concept:
  • Tilted image not well received. More comments about placeholder text being misunderstood.
  
  
  Sticker Concept:
  • Image needs more desperation in body language of model.
  • Work with hierarchy, and play with positioning of text.
  
  
  Website Splash Page:
  • Simplicity is functional, but I didn't clearly label image as web page caused some confusion.
  • Logo needs work, lost in negative space.
  • Colors too drab.
  
  
  Website login page:
  • More confusion about logo, hard to read, lost in negative space.
  • Compliments on choice of font, but suggestions to keep it just to headings.
  • Chalkboard idea is executed clearly, but questions maturity level.
  
  
  Website "forum" Page:
  • Lots of confusion as to purpose of this page, discussion area? Just for venting?
  • Change colors of speech bubbles to accentuate back and forth of conversation.
  
  
  Coasters:
  • Solid concept, blue should be continued on website.
  • QR code should be smaller.
  • Body language of model should be changed to reflect more desperation.
  • Logo getting lost in negative space. Confusion of what logo actually is.
  
  
  Changes to be made:
  • abandon mind over mater concept. Think up new URL/Name.
  • change sizing of QR codes across all items, go to absolute minimum sizing on 1.2"
  • abandon second concept for poster with tilted imagery.
  • have to reshoot Jeremy in classroom at later date to express more desperation in second image used on sticker.
  • Rework logo so it isn't so abstracted.
  • bring colours/masking tape concept into coasters and website
  • brighter more vibrant colors on website.
  • redesign website concept, abandon blackboard idea.
  • website concept needs more attention, granted it has been last priority so it will get better over time.
  • work on overall unity of all items. incorporate colors, concept and imagery universally.